Advertisers use a DSP to facilitate the process of ad buying and a DMP to utilize third-party Endanwender data (brands can merge first- and third-party data to strengthen targeting capabilities). Endanwender Visits a Site: When a Endbenutzer visits the publisher’s site, the SSP generates a bid request that includes information https://messiaheuems.wikifordummies.com/7998870/5_wesentliche_elemente_für_anzeigenimpressionen